Watch: King Champion Sounds release new video 'Memory Is Imagined' Fri Oct 19th Unable to show videos. Please click here to accept cookies and enable embedding of videos. King Champions Sounds Leading up to their forthcoming album 'For A Lark', set to be released on the exact same day as their performance at Le Guess Who?, King Champion Sounds has shared a new video for 'Memory Is Imagined'. Premiered via Louder Than War, this track is a deeply psychedelic and transformative song featuring heavy guitar action courtesy of Steve Gunn and meditative words from Yeah Yeah Yeahs' Imaad Wasif. Watch below; previously, we also premiered the band's video for meditative track 'Om Bhur Bhuvah Svah'. "The horns are crucial to the King Champion Sounds, er, sound; steering their churning, scuzzy yet melodic Kraut-punk towards Northern Soul rave-ups one minute and experimental jazz flare-outs the next, attracting traces of West African highlife and Jamaican ska along the way, and always with a heavy side order of dub, helped along by thick heavy bass and Ajay's generous use of the melodica." - The Quietus King Champion Sounds perform at Le Guess Who? 2018 together with a.o. The Breeders, Yonatan Gat & The Eastern Medicine Singers, Swamp Dogg, Art Ensemble of Chicago, The Comet Is Coming, Kikagaku Moyo, Lonnie Holley, Cass McCombs, Mudhoney, Hailu Mergia, and many more.